VMIX Blog

News You Can Use: Increase Your Local Business

Posted on March 16, 2010 by Terry Ash

A new report by BIA/Kelsey and ConStat called User View Wave VII shows that the vast majority of internet users are going online first to find local products and services. “The data suggests we’re at an inflection point where the balance of power in local shopping is shifting online,” Steve Marshall, Director of Marketing for BIA/Kelsey says.

After discovering the source online, 46% of consumers contacted the local business by phone, 37% visited in person and 58% redeemed online coupons (source: comScore and TMP Directional Marketing). This is great information to be aware of, whether you are trying to reach local customers or selling advertising to local businesses. Please feel free to contact us for more ideas and insight.

About Terry Ash

VMIX co-founder Terry Ash brings over 20 years’ experience in sales, brand strategies and corporate relationships to his position as Executive Vice President of Sales and Marketing. That, and a really bad yule-time sweater, which nearly won him "Worst VMIX Holiday Sweater Ever" last year.

› View all posts by Terry Ash