The Challenge
In the emerging new-media landscape, radio stations are recognizing the need to establish a web presence. In particular, they understand the need to grow audience participation and loyalty through interaction, provide expanded coverage on the Internet, and maximize digital revenue streams.
Triton Digital Media was looking to complement the array of media services they offer radio clients with a full-featured, robust video offering. They needed a platform that could combine rich content with flexible publishing tools, and provide ways to turn passive listeners into active audience members.
The VMIX Online Video Platform Solution
The VMIX platform offered Triton a comprehensive, ready-to-go video solution.
VMIX applications pre-loaded with premium video content could be added quickly to station sites, and UGC upload forms and media players were easy to customize and share across multiple properties. Triton understood that VMIX’s full-service publishing tools would not only build user engagement, but that adding video to radio websites would open up fresh revenue opportunities.
Transforming Radio
Listening to radio is often seen as a passive, audio-only experience. Triton understands that radio can deliver more. Video and images enhance what listeners hear on the airwaves, and the opportunity to interact with other listeners can transform a radio audience into a community.
The VMIX-Triton partnership offers radio groups themed premium-content playlists that are easy add to sites and require absolutely no maintenance. Flexible VMIX players and applications let Triton technicians add multi-category media galleries, smaller themed widgets or individual player embeds on a page with just a few clicks. Custom media uploaders, user comment and rating features, and viral sharing options make it easy to run successful promotions and contests that boost audience participation. Plug-and-play video playlists provide on-demand music mixes carefully customized to the station’s audience and genre.
Engaging Radio Audiences
Radio audiences are unique. Listeners often feel a strong connection to favorite shows or radio celebrities, not to mention part of an intimate community of listeners. They want to see behind the scenes and feel a part of the station’s unique mix and culture.
Triton works to solidify that sense of belonging. Partnering with VMIX, they help to deliver video that extends a popular show’s reach beyond its radio hour and lets listeners to contribute their own videos, photos and audio clips in audience-driven, advertiser-sponsored promotions.
Unlocking Revenue Opportunities
Triton focuses on building listener loyalty to give radio stations a solid advertising base. A strong local base is attractive to promoters, and advertising built around video provides a better way not only for listeners to engage with content but for advertisers to capture their audiences’ attention.
Running a user-submitted video or photo contest or adding video to a local promotion allows advertisers to reach listeners who are already engaged. In short, it’s an easier sell. And the viral-sharing options built into VMIX publishing tools make it easy to extend the reach of a promotion with just a few clicks. The VMIX platform also integrates easily with standard third-party ad services to provide flexible monetization strategies.
The Results
Now offering a full range of digital media services, Triton has seen user engagement and ad revenue grow on client sites. VMIX video solutions have enabled Triton to transform the way radio stations operate and the way their listeners interact.
In addition to listening to their favorite shows, video playlists encourage listeners to spend more time on site. Audience members can contribute and share media with other listeners, and they are engaging directly with stations and their advertisers more actively than they used to.
