The Challenge
WOR Radio made the decision to embrace digital publishing in a way that features content first. To deliver news with depth, they wanted to tag text, photos and videos in a way that made it easy to group related assets and feature those that rank most highly. To do this, WOR needed to be able to draw video metadata into their own CMS without hosting the media. The station was also looking for a platform that supported flexible mobile-video initiatives.
The VMIX Online Video Platform Solution
In addition to end-to-end video hosting and publication, the VMIX platform’s media APIs are comprehensive and easy to use, giving clients the flexibility to integrate VMIX-hosted media into their own applications. The platform also offers a variety of mobile video upload and publishing options.
Integrating Content
VMIX APIs allowed WOR to access metadata for their videos hosted by VMIX and tag them in a way that made it easier to associate videos with related articles and media. Where, in the past, publishers needed to work with text, audio and video tagged in different ways by multiple vendors, WOR can apply uniform classification to assets listed in their CMS, allowing them to manage and publish media far more easily.
Delivering Mobile
WOR knows that user interaction builds strong publishing communities. The company plans to increase user participation and depth of coverage on their site by encouraging mobile video and photo uploads. They also anticipate publishing to mobile more and more in coming years.
The VMIX platform supports uploads from mobile devices, as well as mobile live streaming, using the VMIX-Qik integration. WOR listeners can also view on-demand and streaming video, hosted and delivered by VMIX, on their mobile devices.
The Results
VMIX met the two top criteria for a successful video implementation on wor710.com. Our platform allowed the station to control how media assets were tagged, grouped and published, and VMIX’s broad support for mobile ingestion and publication gives WOR the confidence that we do and will continue to support the station’s mobile initiatives as they develop.
