Video transforms the way you communicate your mission, recognize your sponsors, and encourage volunteers—fostering greater participation and empowering your community.
Our VMIX PUBLISHER product offers tools to simplify media workflow, uploading, organizing and publishing video, images and audio files with ease. And our VMIX CORE product offers the rich APIs and custom elements that let you integrate video sharing and other interactive features into your site your own way.
VMIX’s upload, publishing and sharing tools are designed to help you build membership, encourage volunteerism and boost donations.
Key Benefits for Non-Profits
Increase volunteerism and donations, both in-person and on your website, by creating a more informative, attractive experience on your site.
- Highlight video across your website and social channels using existing video assets. Photos and videos from interviews and events can be leveraged over time with easy-to-use management tools for your website.
- Use video to highlight upcoming events, challenges and efforts underway.
- Combine online video with traditional fundraising methods like direct mail and telemarketing to improve your fundraising results.
- Encourage participation with customizable video banner ads. Clickable banners allow you to highlight specific calls to action directly in your videos.
- Track visitor and donor behavior online with reporting and analytics. Built-in, detailed reports on video usage combine with traditional site metrics and measurement tools give you detailed insights.
Advocate for Your Cause
Use video to advocate more effectively online and keep your constituents informed. Our tools make it easy for staff, volunteers and beneficiaries to share video testimonials, inspirational moments and personal stories to illustrate what your mission means to them.
- Include video in each campaign to inform constituents on what they can do to take action.
- Build a vibrant base as you invite supporters to take action and they share your story with family and friends.
- Mobilize volunteers with one-touch publishing tools that allow them to publish a video call-to-action the moment they finish recording.
- Foster a sense of community by inviting video questions, comments and suggestions from volunteers and donors.
- Increase operational transparency with regular video messages highlighting accomplishments, successes and challenges that lie ahead.
Make Fundraising Personal
Allow members to raise funds more easily with personalized, interactive video features.
- Add private video sharing on personal and team pages for your next walk, run or ride. Video sharing lets supporters send appeals directly to family and friends by email and through social networks. Supporters can share training logs, event-day highlights and post-event thoughts with their own private fundraising network.
- Enable members to add photos and video in honor of a loved one. Constituents can tell their stories, adding a personal face to your organization and encouraging increased outreach, involvement and donations from family and friends.
- Motivate grassroots events with video highlights shared from the community. Whether recorded on mobile phones, camcorders or by professional videographers, all the materials submitted by volunteers can be shared in one place.
Elevate Your Online Marketing
The versatility of video lets you reach your online audience in new and exciting ways!
- Send personalized video highlights from recent events with clickable banners and landing pages.
- Create videos targeting key donor groups: Lapsed sponsors, first-time donors or any other key segment of your community.
- Improve relationships with all of your constituents by enabling donors, volunteers and beneficiaries to contribute video comments, suggestions and questions using a webcam, mobile phone or personal camcorder.
- Support social video sharing on Facebook, YouTube, Twitter and beyond to energize grass-roots efforts.
Reducing Training Costs
Video can significantly reduce the time and effort required for training. Record orientation and training sessions to build an archive of on-demand materials for staff and volunteers. Also, create a video training portal for volunteers to facilitate on-demand certification, reducing preparation time for your next event. Track volunteer progress, test understanding and build online certification tools that build confidence and community.
Customers
